In 2025, Stanley Gibbons Baldwin's were approached to auction an iconic piece from the world of numismatics. Last valued at £16m, the coin is conceptually unique, combining many diamonds alongside several kilos of gold. A piece of this magnitude has a small pool of potential buyers, and given the concise window to complete the sale - just four weeks - the vendor's choice of auction partner was paramount to the sale's success.
Why the vendor chose Stanley Gibbons Baldwin's
Stanley Gibbons Baldwin's is famous for its expertise in the sale of rare coins, including rare and valuable British Coinage, but this signature was quite different. The Crown Coin is a stunning item, bringing this to life was key to achieving the necessary coverage. SGB Auctions produced a comprehensive promotional plan designed to maximise reach to an ultra-high net worth audience across the UK, North America, the Middle East and Asia.
Replicating the awe inspired by seeing this item in the flesh for a digital audience is incredibly challenging. Standard photography fails to communicate the complexity, texture, and shimmer effectively. To achieve this, we worked closely with a studio specialising in ultra-high-quality imagery that may usually be associated with a nature documentary. The results were sensational, as you can see below.
